While the answer to some may be simple, I would like to divulge a little bit of truth to the situation. Generally when a customer comes in to purchase a sign, they are buying the actual sign, not the artwork used to create that sign. That is work done by the Graphic designer and typically, if wanted, would need to be purchased in addition to the sign. Not every shop works like this so it would be in your best interest to find out these questions prior to purchasing.
Anyway, if you don’t see the need to purchase the artwork for yourself, the sign company will generally keep your artwork on file for a period of 2 years. This is helpful because it gives the artist and you (the business owner) the benefit of maintaining your brand awareness. Having your graphic designer revert back to prior artwork projects is a great asset to have when creating new projects. I can’t tell you how many times a customer has come in to purchase a logo, only then to later buy a sign, then business cards, then a car wrap, then a website. All of these items, if done in the same place should all compliment each other and give you that added fact of effectively maintaining your brand.
So yea, there is a very good benefit to doing all of your marketing within the confines of one sign shop or marketing studio as it offers the satisfaction that your work will all look professional, orderly and well recognized amongst all of your projects. Call up Sign me up Advertising to discuss your projects and see how easy It is to get your marketing on the right track.
Effective marketing strategies are the biggest key to small business success. -Bryan Schwartz